Brand Identity Sys
A new typographic syntax for MARC, a multidisciplinary arts research center in the heart of Umbria, Italy.
Client
MARC
Date
2023
Discipline
Brand design Typography Publishing
Status
In progress
1Objective
Create not just a brand identity based on a logotype but a typography sandbox to enhance all sorts of communications.
2Challenge
Anticipate usage, not technology.
3Method
Develop a logic, and a visual system—because aesthetics onto itself is a trap.
Context